Building in great company

Blue-carpeted stairs leading up between stone walls to an outdoor gathering under a beige canopy with people socializing, surrounded by greenery.

Two men standing close together indoors, both holding bottles and smiling while conversing; the man on the left has light brown hair, a white shirt, and blue jeans, and the man on the right wears glasses and a light striped shirt.

A smiling man and woman wearing sunglasses seated at a table with a red and yellow checkered tablecloth at an outdoor café in a snowy mountainous area under a sunny blue sky.

Two men standing outdoors on a wooden plank bench; one wears light pants, white sneakers, a dark jacket over a graphic t-shirt, holding a wine glass, while the other wears a dark jacket, patterned shorts, sneakers, sunglasses, a green cap, and holds a bottle, with green foliage and a red house in the background.

A man wearing sunglasses, a dark shirt, and light jeans stands in front of the Milan Cathedral (Duomo di Milano) with both thumbs up, with other tourists visible around the large plaza under a clear blue sky.

Indoor tennis match with a player in ready position near the baseline, a ball girl standing behind with tennis court net in foreground, and a large crowd seated in the background. Visible sponsorship logos include Audi and BNP Paribas.

A man and woman wearing black life vests sit on a sailboat under a sunny blue sky with scattered clouds; the man holds a tiller and the woman wears sunglasses, with water and tree-lined shore in the background.

A man and a woman stand in front of a blue refrigerator filled with stacked pink cans, holding clear glasses of water and laughing while facing each other.

Group of people socializing at a lively outdoor evening gathering, holding drinks and conversing under a canopy with greenery in the background.

A woman with short dark hair, glasses, tattoos on her arms, and wearing a black sleeveless top is attentively listening to a man in a suit in a social gathering with blurred people and blue lighting in the background.

Two men sitting on brown leather chairs with wooden arms in front of a wooden panel wall, with a glass-top table holding a dark purple vase filled with white and green flowers between them.

A man in a black jacket and brown shirt speaks expressively with his hands open, while another man in a black jacket with a white shirt stands behind him, watching attentively, in a dimly lit indoor space with other people and blurred background text on the wall.

“Everybody is a nobody without a team, but with a great team of devoted people, we can build, or rebuild, anything.”

Oliver Hildebrandt

Founder 0TO9

I’ve been part of Plus 1 through some pretty big changes, and I’m proud of our team and what we’ve built. But helping people find a way out of difficult financial situations means there’s always more to do. That’s why I love Plus 1 and 0TO9, we don’t shy away from the big challenges. They give us plenty of reasons to keep building.”

Manish Ramrakhiani

Head of Data and Engineering, Plus 1

I’ve been here about a year, and I still get a kick out of being CPO for several companies rather than just one. People made me feel part of the team from day one, and there’s an energy here that’s hard to explain. Let’s just say I’ve never had to go looking for something to get excited about.”

Sanna Altun

CPO, 0TO9

My CV looks pretty serious, but I’ve had a ridiculous amount of fun building things. That’s what brought me here, the chance to build something with no ceiling alongside some of the best people in Europe. After 18 years in a suit and tie, figuring out what to wear became my first challenge.”

Erik Bäckström

Deputy CEO, 0TO9

I’ve only been here a few months, but we’ve fitted quite a lot into them. Most legal teams work with companies that already exist. Here, I get to help build them, making the complicated bits simpler so our teams can get on with it. Building a thousand companies gives us plenty to work on. Luckily, I like a challenge. Or a thousand.”

Nicole Norrestad

Chief Legal, 0TO9

I started in phone sales and worked my way up at Plus 1. With these people and this culture, there’s always been a reason to keep building here. Now I’m co-founding Door, helping more people open the door to a home of their own.”

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Gustav Persson

Co-founder, Door

I’ve been here since the early days, and I’ve never worked with a management team that believes so strongly in the value of brands. For a creative, it’s a bit of a dream job. And the nice thing about dreams around here is how often they become reality.”

Petra Albrektsson

Creative Director, 0TO9

The way we build.

Team up

We build teams where strengths multiply and weaknesses are covered. Everything starts with the people. Individual talent is the entry ticket — teamwork wins the match.

Dream big

We set ambitious targets on purpose. Comfort is the enemy. It’s better to stretch for great and adjust, than to hit easy targets and miss out on what’s possible.

Run fast

We have a sense of urgency because to build what’s next, you cannot wait for certainty. We move early, create momentum, and give ourselves the advantage of time.

Build it

We build, test, and improve through relentless iterations, because real-world feedback beats overthinking every time. Quality is proven in practice, not theory.

Own it

We believe our team is built on people believing in themselves, owning their role and their mistakes, and trusting their teammates to help them grow, improve, and move forward together.

Beat it

We embrace the pressure, the ups and downs, and constant change. We stay flexible enough to adjust, and stubborn enough to bend without breaking.

Play nice

We do our best work when we feel confident enough to contribute fully, challenge openly, and raise each other’s game. Safe is strong.

Have fun

We celebrate each other, good work, and wins. As a team, we create the kind of energy that makes people want to keep pushing forward together.

Work in Progress

Internal Promotions

Team members who have grown into a new role within 0TO9 over the past year.

Women in Leadership

CEOs in portfolio ventures, and C-level and Head of positions in 0TO9 Group.

Headcount Growth

From 100 to 200+ employees between 2025 and 2026.

110

Team Members

Employees across the Group, as of 31 Oct 2026, rounded.

200

Countries

Operating across Sweden, Germany, Italy, Poland, Norway, Denmark, and Finland.

Our European Campus

Our offices across Europe are home to different teams, shared ambitions, and plenty of ideas. Together, they form a campus where we put as much into building a great culture as we do into building great businesses.

Berlin

Wrocław

Gothenburg

Stockholm HQ