0TO9 ppoints Erik Bäckström as Deputy CEO to Drive European Expansion

Erik Bäckström joins 0TO9 from Coeli, where he served as CEO and Group CEO. During his ten years at Coeli, he played a key role in developing and expanding several business areas, including wealth management, institutional services, private equity, real estate and the launch of the Group’s credit institution.

The appointment marks the next phase of 0TO9’s European expansion. In the first half of 2026, the Group reported revenue of SEK 275 million, more than double the figure for the same period last year, and a pre-tax profit of SEK 75 million. 0TO9 currently operates in six European countries: Sweden, Norway, Finland, Germany, Denmark and Poland. Its portfolio comprises five specialised financial companies, including Plus1, Nordkronan, Fuels, Flow & Partners and AOTO, which was launched in spring 2026. During the first half of the year, the Group recruited more than 100 new employees.

“0TO9 is building financial infrastructure across Europe, enabling our financial companies to expand across borders with the necessary licences, capital and infrastructure in place from day one. Last year, we took the step towards becoming a European financial group, a Bank of Entrepreneurship, and we have proven that our model works, market after market. Now it’s time to scale that model, and that is exactly what Erik will do. He has previously taken a financial services business from a strong Swedish foundation to several times its original size, while retaining its customers throughout the journey. That experience will be invaluable as 0TO9 continues to grow,” says Tord Topsholm, CEO of 0TO9.

Erik Bäckström will be responsible for driving continued growth across Europe and, in line with 0TO9’s operating model, will work closely with the Group’s ventures at their various stages of development.

“I founded 0TO9 with a simple vision: to help individuals and businesses achieve greater financial progress, regardless of where they start. We bring together entrepreneurs and financial specialists who, with our capital, experience and support, build companies around real financial needs. Expanding into more markets and building more great companies allows us to make an even greater difference. And it always starts with the right people. Erik has the experience to scale financial businesses and the energy to build them alongside others. I’m incredibly pleased to welcome him to the team,” says Oliver Hildebrandt, Founder of 0TO9.

A Leader Who Has Successfully Scaled Businesses Before

Erik Bäckström joined Coeli in 2016 to lead its wealth management operations in Stockholm. Over the years, he took responsibility for developing and expanding several of the Group’s business areas before ultimately becoming Group CEO. During his tenure, assets under management increased severalfold to approximately SEK 75 billion. The business and its offering expanded significantly, and the company welcomed its first external shareholders. Erik holds a degree in Business Administration and Economics and has previously held positions at Fisher Investments Europe in London, Nordic Growth Market and Handelsbanken.

“Entrepreneurship and technology are advancing at a pace we’ve never seen before, while much of the financial industry is still moving at its traditional speed. The financial industry should be doing far more to enable entrepreneurship, and that is exactly what 0TO9 is doing. The business model has virtually limitless potential, both in terms of scope and scale. I’ve witnessed many growth journeys, and I know how rare it is to see a company growing at this pace, with such a strong focus on technology and operational efficiency at its core, while maintaining a culture that puts people first. We’re now accelerating the European expansion already underway, and we intend to have fun along the way,” says Erik Bäckström, Deputy CEO of 0TO9.